WHY SIGNAGE IS IMPORTANT TO YOUR BUSINESS

Increase Brand Identify & Awareness

Survey results show 76% of consumers will enter a shop they’ve never visited before based on the strength of the signage, but more importantly, 52% said they would be reluctant to shop if the signs were not well done or displayed too much information resulting cognitive overload.

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Interior signage expands the branded experience, giving you more opportunity to not only convert a sale, but to also present yourself as a leader in your business.

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​Cost Effective Advertising

Signage can be extremely cost-effective when compared to pay-per-impression (PPI) style advertising where you pay for each advertisement that is placed via email, on social media, and through other media outlets like television, radio, print, and so on. Signage, on the other hand, is a one-time, up-front cost that can last for an extended period of time.

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